Hi, I'm a Product and Design leader based in Seattle. Currently at Zylo, where I set direction, own the design, and build fast with AI. Want to get in touch? Find me here.
Hi, I'm a Product and Design leader based in Seattle. Currently at Zylo, where I set direction, own the design, and build fast with AI. Want to get in touch? Find me here.
At Zylo, I'm the Senior Product Manager of User Experience for our core platform. I set the product direction and own the design for our AI initiatives, including Clarity.
With over 10 years of experience at the intersection of design, strategy, and technology, I've designed software that people rely on to do their jobs. Most recently, that's meant complex B2B SaaS and enterprise platforms, spanning workforce management, fintech, and operations.
I started my career as an Urban Designer, planning public spaces and running community research. A city is a system where every decision touches everything else, and nothing gets built unless you've gotten agencies, residents, and everyone else with a stake in the outcome to actually agree on it. That's most of what I do now too, just with software instead of streets.
Outside of work, I'm in Seattle with my
two dogs
,
usually out on a walk somewhere in the city, or practicing my Portuguese.
I'm at my best on ambitious, complex problems where design thinking and product strategy have to work together. If that sounds like what you're building, I'd like to hear about it.
Design Everest's close rate was 15%, half the industry average. The bottleneck was speed: it took 96 hours on average to get a quote to a potential customer. I rebuilt the RFP process end-to-end and changed that.
Every day, Design Everest project managers were sending RFPs to a network of architecture and engineering professionals by email, each one using their own templates, their own contacts, their own process. The result was slow, inconsistent, and invisible. The average time to receive a bid was 96 hours. Customers had moved on by then.
When I joined, I identified the close rate (15%, against an industry average of 30%) as the number to move. Working with Sales and Marketing, we formed a clear hypothesis: get a price to a customer faster, close more of them. We estimated a 5 to 7 percent improvement was achievable.
The urgency became concrete when the company set a goal to expand from California into Washington and Texas. Our email-based bidding process, already straining under one state's volume, was not going to hold up across three. This wasn't just a UX problem anymore, it was a scalability risk for the business.
I ran 8 one-on-one interviews with engineers and architects on the platform. Four patterns came back every time: every PM had their own process, communication happened over long email threads, PMs only reached out to partners they already knew (limiting competition), and partners frequently lacked the information they needed to bid accurately, surfacing costly surprises later.
The insight wasn't just that the process was slow. It was that there was no process. What we needed was automated, consistent, and transparent. Those three words became the design brief.
I led the design of Design Hub, a new internal platform built around one core flow: Create, Send, and Award. Project managers could build a structured RFP once, send it to multiple partners simultaneously, and award the winning bid, all from a single place, replacing the email-based process entirely. Partners received complete project information up front, with no back-and-forth required. Incoming bids were consolidated in a single view, making comparison and selection instant.
I also managed the full cross-functional process: aligning stakeholders across Sales, Product, and Engineering, running design reviews, and coordinating through to company-wide launch.
Creating an RFP: project managers fill out one structured form instead of writing a new email each time.
The tool was adopted company-wide as the new standard for running RFPs.
in additional annual revenue from the 8% close rate improvement in the first full quarter after launch.